While at Puma I create the 2018 Look Book. I had total creative freedom, as long as it was in budget and followed our brand aesthetic . I created a grid system that was used through out the book. This grid system allowed me to emphasize the ambassadors of the brand and show multiple images of the clothing. I also was able to attend the photoshoot and art direct the lay-down images used in the look book. These images were also used for social media content.