While I was working at Puma, I had the opportunity to work on many different projects. The range of the projects extended from seasonal lookbooks to billboards that were displayed in Time Square. Most of the project revolved around advertisements that were used on Amazon and advertisement banners for the web. Working at Puma presented some unique experiences, such as, art directing photo shoots that would be used for print and social media. I also worked with the Art Director to create a 2018 campaign guideline that would be cohesive in each department but, more importantly, updated the design and typography that aligns with the modern consumer.
I was hired by this client to create a logo, business cards, T-shirts, and website, The logo is inspired by Castle Hill park, which the business was named after. I used patriotic colors to create a bold and masculine design. The client wanted to be able to edit website, so I created it on CMS website builder. The clean and modern website design allows visitors to find information easily.
These seasonal greeting cards were created for friends and also sold online. I used multiple materials and skills to create these cards. A few being; calligraphy, ink, watercolor, and gouache. I used specific color scheme and visuals to create a cohesive look for each card. I paired these visuals with playful sayings to continue with the theme of each card.
For this project I drew inspiration of Greek myths to create a poster for a festival. I focused on the linear forms of the illustration and incorporated this into the custom typeface I made for the festival.
This project is based on the publication Wrap Magazine, in which the reader can use the spread design as wrapping paper. I created a typographic pattern, that was inspired by alchemy and the symbolism alchemist used. I paired this illustration with a short history of alchemy and explanation of the design.
I was able to create a new product. I decided to create a craft beer called Tall Tales. The type of beer is called Paul Bunyan’s Tale American Pale Ale. I revolved the theme of this beer around the American Frontier by using traditional American color scheme, and folklore that has been passed down since 1900’s.
This project I created a mini magazine called a zine. These zines were given to coffee shops for the customers to read. The main inspiration came from the story of “The Two Wolves”, in which there is a good wolf and a bad wolf. I emphasize this theme by the illustrations I created, as well as the color. I also allow the reader to interact with the zine. On some pages, the reader can pull the paper to reveal an illustration and quotes.
This hand drawn typographic print made for a poster exhibit, that was shown in a local gallery in Blacksburg, VA. I wanted the beautiful tropical flowers to contrast the quote. The illustration shows the meaning of the quote, in which a person’s happiness is based on their ignorance of their problems.
I collaborated with two other designers to create a new version of Atlas. Atlas is an interface that technicians use to place an order for parts they need while in the field. Through both interfaces we did multiple rounds of usability testing which lead to our final design. Our group designed two platforms meant for an Ipad and Iphone. I focused on the layouts which incorporate the same elements so it makes a fluid transition from both platforms.
For our class we produced a post card that was exchanged with the entire class. I created mine by carving a linoleum block and printing it on multiple color papers.
For this packaging project I wanted to create a project that had an Asian tea brand that was both classic
and modern. I accomplished this by using traditional materials such as watercolor and ink. The packaging I chose to apply it on was porcelain containers and wooden tops to create an earthy and coherent look. The logo is hand drawn and has two dragons protecting a shield. This logo was meant to reflect the overall theme of the design.
This restaurant branding was a group project. Our group decided to create a high end steakhouse. I produced the wine packaging and labels. I also made the pattern that was used continuously throughout the brand to create the united look.